Beth Ames Altringer Eagle


Award-winning design leader, design engineering educator, and creative technologist.  
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Ames Studio: Client Services

Role: Owner, full-service design and design research firm

Sample sharable client work


Past Clients: Gucci Group, Puma, Swarovski, IKEA, Uber, General Mill, Diageo, Tesco, Piaggio, Bosch, Expedia, and more





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Past talks & Workshops


“Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.

Only engage, and then the mind grows heated. Begin it, and the work will be completed.”

- Goethe (in German)
as translated by John Anster

Design Practice Roles

Founder, Desirability LabAmes Studio
Contact: ba[at]desirabilitylab.com