Book Deal w/Penguin Random House


My Flavor Fluency work will become a book with Penguin Random House

Project focus: Advancing our understanding of what flavor fluency is, and how data-driven visual, interactive, and technical tools can make it more accessible to everyone to learn, and why this is important for achieving a more sustainable food system
Roles:
 Author

FLAVOR FLUENCY is becoming a book with Penguin Random House's Plume Books. From tasting competitions to collaborations with farmers, food scientists, chefs, and technologists, I've studied how experts learn to read flavor like musicians read music—a skill that deepens and integrates their understanding of food, land, climate, and culture. This book explores how and why we might make this remarkable ability easier for everyone to learn.






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“Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.

Only engage, and then the mind grows heated. Begin it, and the work will be completed.”

- Goethe (in German)
as translated by John Anster

Design Practice Roles

Founder, Desirability LabAmes Studio
Contact: ba[at]desirabilitylab.com