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Product and Service Design Research Blog and Educational Hub


Project focus: Creating a hub of information and unbiased blog about product design desirability, defined as the human experience of products and services 
Roles: Founder

Links:
Desirability Lab

2012-present





Contact

News
Past talks & Workshops

“Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.

Only engage, and then the mind grows heated. Begin it, and the work will be completed.”
- Goethe (in German)
as translated by John Anster

Design Practice Roles
Founder, Desirability Lab & Ames Studio
Contact: ba[at]desirabilitylab.com