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How Might Sidewalk Robots Help Create More Human-scale Cities?


Role: Founding Team, Chief Design Research Officer, Piaggio Global
2015 - 2018
Recognition: Funded by Piaggio Global, multiple patents, various awards (Design Boom Top 10 Robots of 2017, Spark Design Awards, Extreme Tech Awards, MITx “Disruptive Genius: Company”, finalist for the London Design Museum’s Beazley Design of the Year Award, etc)
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From 2015 to late 2017, I led the design research team. We produced over 1000 pages of detailed research to accelerate the learning of all teams at PFF and Piaggio global leadership.





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“Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.

Only engage, and then the mind grows heated. Begin it, and the work will be completed.”
- Goethe (in German)
as translated by John Anster

Design Practice Roles
Founder, Desirability Lab & Ames Studio
Contact: ba[at]desirabilitylab.com