Capturing Sensory Experience: What is noticeable at every scale of size?


Deconstructing Sensory Experience I


Project focus: How Might We Capture the Sensory Experience of a Place Without Going There?
Role: Founder
Funding: Umbria Art residency, Italy
Recognition: Exhibition 2015-2016, Italy
2014-2015

Project Website


A DAY IN THE LIFE, UNBUNDLED is part of a larger project called THREE STORIES OF MONESTEVOLE, in which I focused on deconstructing and reconstructing the hard-to-describe sensory experience of being in a place.

For this piece, I deconstructed elements of a day in the life at Monestevole, into a flat visual hierarchy where cars and humans are the size of tomato plants and telephones.

Click on the image below to explore the three stories on the website:





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“Whatever you can do or dream you can, begin it; boldness has genius, power and magic in it.

Only engage, and then the mind grows heated. Begin it, and the work will be completed.”

- Goethe (in German)
as translated by John Anster

Design Practice Roles

Founder, Desirability LabAmes Studio
Contact: ba[at]desirabilitylab.com