Beth Ames

I build systems that teach taste.

Taste is both sensation and point of view. The first is given. The second is built through trained observation, vocabulary, frameworks, and creative practice. I study how experts build it in different fields and design systems that make it transmissible: notation, data art, sensory installations, design education.

Current projects: finishing Flavor Fluency (Penguin, 2027) · growing work from NCEAS residency · teaching at Dartmouth · establishing a new lab and program

Taste & Perception

Translating perceptual learning into systems we can study, teach, and compose with.

Design Education

Teaching designers and engineers to notice, think iteratively through building, and collaborate across disciplines.

Design & Industry

Bringing design research into organizations — from robotics to luxury to museums, remote work, disaster relief, and more.

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Education

Postdoc MIT · Visiting Scholar Stanford · PhD Univ of Cambridge · MPhil Univ of Cape Town · Diplomado PUC Chile · BS & BA ASU Barrett Honors College

Recognition

Thinkers50 Emerging Thinker · Harvard Crimson Top 15 Professor · Artist in Residence, National Center for Ecological Analysis & Synthesis · Vermont Studio Center Residency · Fulbright Scholar (Spain)

Clients

Gucci · Kering · Uber · IKEA · Disney · Microsoft · Google · Intel · IDEO · General Mills · Bosch · PWC · Swarovski · Tesco · SAB Miller · Dandelion · Expedia

Press

CNN · Wall Street Journal · Boston Magazine · Forbes · Kinfolk Magazine · VentureBeat · Independent · Outside · Adweek · Fortune · HBR