Visualizing Design Taste
Data Visualization, 2013–present
An interactive research visualization exploring what makes products and experiences desirable. 491 collectors reviewed 6,995 designs over 13 years, each coded across a 9-dimensional framework of human desirability values — from basic needs and noticing to exploration, achievement, and belonging.
The site surfaces patterns invisible in raw data: how individual taste fingerprints form and stabilize, how four distinct families of design taste emerge from thousands of independent reviews, and how cohorts shift their collective attention across product domains and desirability dimensions over time.
Every collector has a profile page with their desirability fingerprint, taste trajectory, and full review timeline. Aggregate views reveal cross-cohort trends, domain distributions, and the structure of design taste at population scale.