Kering / Gucci Sustainability

How might sustainability become the new luxury? On a five-person team, I helped build the sustainability strategy for Kering — the conglomerate behind Gucci, Saint Laurent, Balenciaga, Alexander McQueen, Stella McCartney, and Puma.

The HOME program addressed four interconnected areas: Leadership (corporate paradigm shift), Humanity (social, economic, environmental wellbeing), Ecology (footprint mitigation), and Creativity (sustainable solutions as innovation driver).

The strategy led to the world’s first Environmental Profit & Loss statement, a €10 million annual sustainable materials science innovation lab (with Cradle-to-Cradle), and helped Kering become one of the 10 most sustainable companies in the world according to the World Economic Forum.